Posts Tagged ‘Skittles’

On Skittles and consumer consciousness.

April 20, 2009

It was the day after tax day and I was in need of a good sugar high.  I was just about to tear into a package of the new “Crazy Core” Skittles when I remembered: Taste the rainbow.

My experiment this month — to not purchase anything I’ve ever seen advertised — is proving to be rather galling.  A large proportion of the products I routinely buy — everything from toothpaste to facial cleanser to toilet paper — I have seen advertised.  Seriously, try to find a single brand of deodorant you haven’t seen promoted, pushed, and propagandized!

In resisting the siren song of Victoria’s Secret sales (30% off any item — why now?!), I debated whether my experiment covered only the specific items I’d seen advertised (i.e. the Perfect One™ bra) or the entire brand.  Ultimately, though, I knew that every advertisement creates an image of both the particular product and the company as a whole, so I decided that if want to do this thing right, I will to have to avoid the whole shebang (or shebrand).  Sadly, this eliminates many of my clothing shopping options — perhaps I should look into some creative alternatives such as the one shown here?

skittles-prom3